Dreamworks teams with charity Brake for Penguins of Madagascar DVD push
DreamWorks Animation’s has partnered with road safety charity Brake for a national campaign to promote the DVD release of the Penguins of Madagascar film.
For the initiative primary schools across the UK will work to teach parents and pupils about the health and social benefits of walking or cycling, and encourage them to collectively walk the distance from London to Madagascar, a total of 5,618 miles, over the summer term.
To launch the partnership pupils at Albemarle Primary School in Wimbledon were this morning led on a walk by 8-year old actor Rhys Edwards, the star of the John Lewis Christmas advert.
Brake's senior corporate fundraiser Richard Coteau said: "According to latest figures less than half of children now walk to school and parents, teachers and children themselves need to be reminded of the benefits of walking more – it keeps them active and healthy, and it’s a fun way to start and finish the school day."
DreamWorks and Brake are also urging parents to drive under 20mph around schools, homes and shops to protect children.