Ad of the Day: Comedy Central - Roast of Justin Bieber

Comedy Central has been promoting its highly-anticipated ‘Roast of Justin Bieber’ with a series of teaser adverts showing what a good sport the Biebs is.

Debuted last month, the original advert sees Bieber pelted with eggs, a nod to his infamous assault on his neighbour’s home last year.A second advert mocks Bieber’s army of fans – or Belibers as they prefer to be called – with the roast due to bring the pop star down a peg or two.

The third advert sees a tattooist kindly etch a target on Bieber’s back and the fourth, and final, advert sees Bieber parody his recent Calvin Klein ads.

The Roast sees Kevin Hart, Ludacris, Snoop Dogg, Ron Burgundy and, bizarrely, Martha Stewart call Bieber out on his recent behaviour.

Producer: Brian Ziskind

Creative Director: Kathy Fusco

Graphics: Kaz Iwai

Color Grading: Nice Shoes

Colorist: Lenny Mastrandrea

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