Reverberate: Media and marketing news you need to know today – Lyft sparks BFFs, Salesforce snubs Indiana & Google CFO Porat to pocket $70m

Morning all, here’s a glimpse at all the media and marketing news you should know today.

1. Twitter’s digital ad-revenue is set to overtake Yahoo’s in the US for the first time, Business Insider reports. Although Yahoo will grow its digital revenues to $1.24bn in 2015, Twitter will take third place with $1.34bn.

2. Lyft wants its driver and passenger to bond, according to Yahoo tech. They will be encouraged to share their hometown, favorite music and a short bio via the iOS app.

3. Apple chief executive Tim Cook has revealed he plans to donate most of his $800m fortune to charity upon his death, says Fortune. On using his position to enforce social justice, he said: “You want to be the pebble in the pond that creates the ripple for change.”

4. The Wall Street Journal reports that messaging service Slack’s value has doubled in the last five months to £2.8bn. In its recent fundraising round the company raised $160m with new investors Institutional Venture Partners, Horizons Ventures, Index Ventures and DST Global coming on board.

5. Amazon is courting a takeover of luxury retailer Net-a-porter in what could be the company’s largest acquisition yet. Forbes reports that the deal could go through for under $2.19bn.

6. Google’s newly hired chief finance officer Ruth Porat will receive a $70m pay package this year, reports the New York Times. Porat is widely considered one of the most powerful women on Wall Street and the company is paying through the teeth to acquire her experience.

7. Sinclair Broadcast Group, one of the largest US TV station groups, is set to launch a new digital platform push, reports MediaPost. The new digital division, Sinclair Digital Ventures, will invest in emerging digital technologies and digital content companies to lessen the group’s dependency on linear TV broadcasting.

8. Salesforce has boycotted Indiana over the implementation of laws discriminating LGBT citizens notes Fortune. Salesforce chief executive Marc Benioff spoke out against the “religious freedom” law which gave businesses the right not to serve same-sex couples.

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