Jaguar Land Rover has moved its creative account for Land Rover to Spark44, consolidating its marketing communications with that of Jaguar within a single agency.
The joint venture agency was launched in 2011 to modernise the Jaguar brand, notably with the ‘British Villains – it’s good to be bad’ campaign starring the likes of Sir Ben Kingsley.
Anthony Bradbury, global marketing communications director for Jaguar Land Rover explained: “Extending our innovative Spark44 agency model to the Land Rover brand will maximise global marketing effectiveness and efficiency, enhancing consistency of approach and quality worldwide.
“This single marketing agency strategy perfectly aligns with our Jaguar Land Rover global organisational and retail structure and will be essential to building the next generation of distinct brand marketing communications in support of our global growth.”
Steve Woolford, CEO of Spark44 added: “The Jaguar and Land Rover brands are two of the most distinct and beloved brands in the world, and the entire Spark44 Team is energised by the challenges and opportunities they each have in the global marketplace.”
Spark44 recently assumed responsibility for Jaguar’s social media account.