Taxi app Hailo has projected the faces of London cabbies onto landmarks in the capital as it takes a stand against driverless cars.
The Face to Faceless portraits celebrate the role of the cabbie in the face of driverless car technology and comes as George Osborne announces an extra £100m worth of funding for driverless cars.
Each taxi driver has been captured in a photographic style designed to represent their knowledge and the stories they can tell about London.
Appearing on some of the most recognisable buildings in the city, the campaign aims to demonstrate how cab drivers are an integral part of the London experience and why this shouldn’t be threatened by 'faceless' driverless technology.
Osborne’s Budget 2015 announcement last week will see the UK become the leader in autonomous vehicle technology.
Hailo is arguing that the knowledge and experience of the traditional cab driver is something that can’t be replaced by technology.
Speaking about the stunt Hailo chief marketing officer Gary Bramall said that driverless cars are a threat to the cab industry.
“Cabbies have been a part of this city for hundreds of years and the move towards driverless cars is killing not only an entire profession, but a huge part of Britain’s heritage.”
The portraits mark one month until National Cabbie Day on 27 April when Hailo will encouraging people to pay thanks to the profession.