Blackberry surprises all, reports profit

By Nesh Pillay | Reporter

March 27, 2015 | 3 min read

Blackberry has reported a $28m profit in its most recent quarter, shocking both analysts and investors who had expected the phone company to lose money.

However, it’s not all good news. Blackberry continues to lose both customers and sales – which dropped 32 per cent in the last three months.

Still, the unexpected numbers had executives beaming.

"I am very pleased to announce that our financial house in order," said Blackberry’s chief, John Chen. "Our financial viability is no longer in question."

In order to continue on this path, Chen plans to shift the brand’s focus to its software and services among its core customers.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Because of this, the company’s software revenue saw a 20 per cent growth in the last year, though this still comprises only 10 per cent of overall revenue.

In addition to reported numbers, Blackberry reported two new licensing partnerships: one with China Mobile’s Hong Kong chapter, and 3 Hong Kong of Hutchinson Telecom.

It is unclear whether the company will continue to see profits in following quarters.

See how Apple's most recent earnings report compared here.


More from Media

View all


Industry insights

View all
Add your own content +