SurveyMonkey selects Bite to lead UK PR
Online audience research platform SurveyMonkey has announced the appointment of Bite to lead its UK public relations, helping it to raise awareness of its services amongst businesses and public sector organisations.
SurveyMonkey’s London base represents its largest single European investment thus far, serving 1.5m active users around the country.
Rachel Gilley, deputy MD at Bite, commented: “Everyone from students to governments, and from Fortune 500 to family firms, knows, uses and loves SurveyMonkey’s online platform. But this company never stops innovating. In the past few years it’s built the largest respondent panel in the US, charted new territory in online political polling, and democratised access to rapid, affordable data for businesses of all sizes around the world. We’re really excited to be working with such a creative business, and are delighted to put our market insight, media contacts and content chops at SurveyMonkey’s disposal.”
Bennett Porter, VP marketing communications, added: “When London & Partners put us onto Bite last year to help launch Audience in the UK, we were really impressed with the team’s responsiveness, creativity and coverage results. The growth potential for our enterprise services in particular in the UK market is huge, and we’re delighted to have Bite on board to support the expansion of our London office.”