Smartwatches to flop according to The Drum’s Ad Week Europe Piccadilly Circus poll

The results are in and it’s bad news for smartwatches as a resounding 76 per cent of you thought that having a smartwatch would make no positive difference to your life.

According to the results of Wednesday’s Advertising Week Europe poll from London’s Piccadilly Circus digital screens, just 24 per cent of The Drum readers are in favour of the devices.

Get involved with today’s question ‘Has an advert persuaded you to buy anything this year?’ Tweet using the hashtag #ThuYes or #ThuNo.

Yesterday we revealed the results of Monday and Tuesday's polls on data vs. creativity and commerical TV.

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