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Reverberate: Media and marketing news you need to know today – Twitter debuts Periscope, Uber's new code of conduct & Facebook cranks up YouTube rivalry

Morning all, here’s a glimpse at all the media and marketing news you should know today.

1. Periscope,Twitter's answer to Meerkat, is now available to download reports The Verge. The free app allows users to steam live public and private broadcasts with the option to automatically tweet a link to the steam.

2.Uber has unveiled a new code of conduct for its drivers following a bout of controversial incidents that have wracked the ride-hailing service, claims Fortune. The firm has also implemented a safety advisory board.

3. Facebook announced a bunch of new features at it's F8 event in San Francisco yesterday, notes Business Insider. The social network revealed that it's updated LiveRail to show native ads and unlocked its messaging platform to third-party apps.

4. Zuckerberg didn't stop there though – his team also revealed that Facebook is to crank up its rivalry with YouTube and release a new embedded video player, writes the International Business Times. The feature allows users to easily share videos posted on the social network on other websites.

5. And speaking of rivalries, Apple and Beats are developing a streaming music service to compete with Spotify, claims the New York Times. An enhanced version of iTunes Radio is also reported to be in the pipeline.

6. Sportswear giant Nike has struck a new sponsorship deal with controversial sprinter Justin Gatlin, notes the Washington Post. The athletic brand dropped its initial sponsorship with the 33-year-old after he was served a four-year doping ban from 2006 to 2010.

7. The Federal Trade Commission has ruled that a website operated by Napster co-founder John Fanning misled consumers, says the Wall Street Journal. The now defunct Jerk.com, which billed itself as 'the anti social network', had been deceiving users about the source of content on the website.

6. Silicon Valley startup Airbnb has won a bid to provide rooms for the 2016 Summer Olympic Games in Rio de Janeiro. The firm beat off competition from Hotel Urbano and Alugue Temporada to supply 20,000 rooms for the event.

9. ESPN is planning to roll out a data management platform (DMP) shortly, according to MediaPost. The platform will feature set-top-box data that the network will share with its clients. The move follows Nielsen's stride into the DMP arena a few weeks ago after it acquired eXelate for $200m.

10. And Alcohol ads in the states have increased by 400 per cent, but Americans aren't drinking any more because of it, observes Adweek. A study from the University of Texas, led by advertising professor Gary Wilcox, suggests ads have little impact on how much wine, beer or liquor people consume.

Stay in the media and marketing news loop at thedrum.com, and for a look at yesterday's round-up hit this link.

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