Idris Elba jumps into a host of new roles to promote Sky Go

Sky spokesman Idris Elba has taken on a host of new roles in the latest advertising campaign for Sky Go.

Created by Brothers and Sisters, the next instalment of Sky TV’s ad series sees Elba improvising scenes as different characters from some of Sky’s most popular entertainment shows, such as Britain's Got Talent, Moone Boy and Family Guy.

A bespoke film for video-on-demand sees Elba donning stilettos and channelling his inner Olivia Pope from Sky Living’s Scandal.

The campaign started 23 March and will run for six weeks, also appearing on video-on-demand, digital and social platforms.