The Drum Awards Festival - Official Deadline

-d -h -min -sec

Author

By Gillian West, Social media manager

March 26, 2015 | 1 min read

Sky spokesman Idris Elba has taken on a host of new roles in the latest advertising campaign for Sky Go.

Created by Brothers and Sisters, the next instalment of Sky TV’s ad series sees Elba improvising scenes as different characters from some of Sky’s most popular entertainment shows, such as Britain's Got Talent, Moone Boy and Family Guy.

A bespoke film for video-on-demand sees Elba donning stilettos and channelling his inner Olivia Pope from Sky Living’s Scandal.

The campaign started 23 March and will run for six weeks, also appearing on video-on-demand, digital and social platforms.

Brothers and Sisters Sky Idris Elba

Content created with:

Brothers and Sisters

Find out more

More from Brothers and Sisters

View all