Digital Transformation

Gumtree hits 15th birthday following mobile-friendly website relaunch

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By John McCarthy | Media editor

March 26, 2015 | 3 min read

Gumtree has just celebrated its 15th birthday with its chief operating officer claiming the classifieds website has embraced a multi-platform website relaunch to make it more accessible to users on an array of devices.

The buy and sell website was founded in 2000 by Simon Crookhall and Michael Pennington as a way to aid Londoners find jobs and places to live – its last decade and a half however has seen it expand across the whole UK now boasting 1.5 million live ads.

Gioia Manetti, chief operating officer at Gumtree, said: “In 15 years Gumtree has transformed from a London website to the UK’s leading classifieds site with over 100,000 new ads posted every day and more than 21 million visits every month.

“Our customers tell us that they love Gumtree because they can buy and sell in their local community, plus, whether they are on mobile or desktop, Gumtree makes the online trading experience really easy.”

Manetti concluded: “The UK online landscape has completely changed since we launched in 2000… the majority of our visits now come from smart devices so we have prioritised our mobile experience and will launch a new website in 2014 that allows for easy viewing, navigation and adjusts to all screen sizes across mobile, tablet and desktop.

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According to Comscore, in January, Gumtree was the 25th most visited UK website, visited by 13.6 million unique browsers.

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