Gary Lineker finally gets his comeuppance for refusing to share his Walkers over the years in the crisp brand’s latest advert airing tonight (Thursday 26 March).
The advert sees Lineker take on the role of handyman, as he arrives to fix an elderly lady’s stairlift. As the sweet looking 91-year-old spots his secret stash of cheese and onion Lineker, once again, shies away from sharing and blocks her efforts to steal a crisp; however the crafty OAP has a plan b.
Of the advert, which ends with the Match of the Day presenter being catapulted out of a window, Lineker said: “I normally do all of my own stunts but for once I was glad I had a dummy double. Who would have thought that such a sweet looking lady would have the intention of throwing me out of a window, all for a bag of Walkers crisps? I think I have learned my lesson on sharing the hard way this time..”
Rachel Holms, Walkers marketing director, commented: “The Walkers ads are loved by the nation as they are tongue in cheek, funny and often the unexpected happens. This was a factor for us when thinking about the next campaign development. Pairing Gary with this fabulous lady and seeing the lengths she would go to get her hands on a bag of Walkers was a great dynamic that hasn’t been seen from Walkers before.”
The campaign furthers Walkers brand proposition – ‘How much do you love them?’ – and borrows humour from the Walkers ads of old.