TK Maxx has once again championed real customers with its spring/summer 15 campaign featuring 10 TK Maxx customers recruited from across Europe.
In the ad, which launched exclusively on the retailer’s Facebook channel, the chosen brand ambassadors were surprised with their own new spring/summer wardrobe of big brands, designer labels and unique gems to create their own individual looks.
“Seeing our own shoppers approach their new TK Maxx spring/summer wardrobe with an open mind enabled them to show off and share their own personal style as well as experiment with it too,” said Deborah Dolce, group brand and marketing director at TK Maxx.
“The wide and ever-changing choice of big labels, stylish fashion and designer gems in our stores allows customers to be true to their own style and have fun creating their own unique looks for less.”
The campaign was conceived by The Brooklyn Brothers with Mindshare leading the media strategy. PR and social is under FleishmanHillard and TK Maxx’s in-house creative agency has developed the in-store campaign.
In addition to the TV spot print and digital activity will be rolled out next week across the European TK Maxx markets including the UK, Ireland, Germany and Poland.