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Knorr celebrates the emotional role that flavour plays in 'Flavour of Home' short film

Knorr has championed the ‘Flavour of Home’ in a video demonstrating just how important flavour is in our everyday lives.

Informed by global research which found three quarters (75 per cent) of people find comfort in certain foods when they’re away from home, the ‘Flavour of Home’ captures the story of a mother’s journey from Portsmouth, England to the Arctic in a bid to surprise her daughter with a home cooked meal.

Jon Affleck, Knorr’s global brand director, explained: “We believe life should be full of flavour, and what better flavour to celebrate than the taste of home. We were keen to capture a true and authentic story that brings to life how flavour is so much more than just taste; it’s about emotion.”

Of those surveyed more than half (52 per cent) of people in the UK said the best recipe in the world is one their mum used to make and 61 per cent of consumers said they missed their mother’s cooking most, regardless of how much time had passed.

Over three quarters (79 per cent) of Brits said the taste of certain foods reminded them of home, with 73 per cent agreeing that food is always part of life’s most meaningful moments.

The ‘Flavour of Home’ hopes to inspire people worldwide to come together around the food they love.

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