Soul The Connection At St. Martin-in-the-Fields

Homeless charity The Connection at St Martin’s launches 'Donate Locate' smartphone app


By Gillian West, Social media manager

March 25, 2015 | 2 min read

The Connection at St Martin’s has worked with creative direct marketing agency Soul to develop a new app concept that could change the way the public donate to the homeless.

The Donate Locate App allows users to donate a small amount to the charity when they see a homeless person, recording their location via the phone’s GPS to enable the charity to locate the homeless person who sparked the donation.

Beki Winter, street outreach manager of The Connection, said the app “empowers people so they can do something to help a rough sleeper away from the streets without giving money directly, which in the majority of cases does more harm than good.”

Shaun Moran, founding partner and creative director of Soul, commented: “Donate Locate represents Soul’s philosophy; it started with people, not technology. The concept for the app came about when discussing the issue of begging and the dilemma people face when deciding whether to give some spare change to a homeless person – what will it be spent on? With this in mind, we discussed various ways of helping homeless people you see without giving them money directly; this thinking informs our Donate Locate app.

“The app the untimely benefits three audiences – the user, the outreach worker and the homeless person”

The app has been developed for use in The Connection’s catchment area of Westminster; however, it can be adapted to suit homelessness charities in other areas.

Soul The Connection At St. Martin-in-the-Fields

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