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The Drum’s Ad Week Europe Piccadilly Circus Twitter polls revealed – here’s how to get involved

The votes have been counted and verified and we can now reveal the results of our first two Advertising Week Europe polls from London’s famous Piccadilly Circus digital screens.

On Monday we asked ‘Is data now more important than creativity in advertising?’ and a resounding 77 per cent of respondents voted ‘No’, drowning out the 23 per cent of ‘Yes’ voters.

On Tuesday we posed the question ‘Does traditional commercial TV even matter anymore?’, a pretty contentious topic in ad land at the moment.

A whopping 94 per cent of respondents said ‘Yes’ with only six per cent voting ‘No’.

Get involved in today’s debate ‘Do you think a smartwatch would really improve your life?’ by tweeting along with the hashtag #WedYes or #WedNo depending on which side of the fence you’re on.

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