The Drum’s Ad Week Europe Piccadilly Circus Twitter polls revealed – here’s how to get involved
The votes have been counted and verified and we can now reveal the results of our first two Advertising Week Europe polls from London’s famous Piccadilly Circus digital screens.
On Monday we asked ‘Is data now more important than creativity in advertising?’ and a resounding 77 per cent of respondents voted ‘No’, drowning out the 23 per cent of ‘Yes’ voters.
@TheDrum #MonNo - one is input and one is output
— Liam Brennan (@LCBrennan) March 23, 2015
#MonNo – They go in tandem. #AdWeekEurope — Janice Tong (@TheJaniceTong) March 23, 2015@TheDrum #MonNo - it should guide creativity not work separately to it I think.
— Laura (@Laura_jcrossman) March 23, 2015
@TheDrum #MonYes 100% Data is powerful & its ability to target is paramount...it's how creative you are with this data that sets you apart. — Swindl3s❤️ (@Swindl3s) March 23, 2015
On Tuesday we posed the question ‘Does traditional commercial TV even matter anymore?’, a pretty contentious topic in ad land at the moment.
A whopping 94 per cent of respondents said ‘Yes’ with only six per cent voting ‘No’.
#TueYes much less than it once was, but emotive/humorous ads can still be successful between the most popular live TV programmes. @TheDrum
— Alex Boothe (@AlexBoothe92) March 24, 2015
@TheDrum #TueYes Still draws (relatively) big audiences & huge potential for shared experiences E.g. Christmas — Hugh Baillie (@HughBaillie) March 24, 2015@TheDrum 88% of TV viewing is live #TueYes
— Vikash Jasani (@vikashjasani) March 24, 2015
Get involved in today’s debate ‘Do you think a smartwatch would really improve your life?’ by tweeting along with the hashtag #WedYes or #WedNo depending on which side of the fence you’re on.