Beagle Street looks to put origami notes back in consumers’ pockets in ‘Release the Pounds’ ad


By John McCarthy | Media editor

March 25, 2015 | 2 min read

Life insurance firm Beagle Street has unleashed hundreds of £10 note origami beagles upon London in a bid to engage commuters with how it can “put money back into people’s pockets with cheaper life insurance policies”.

The life insurance firm filmed the release five hundred £10 origami beagles upon the streets of London.

The stunt took a painstaking 125 hours to set up as each note was intricately folded by a team of origami experts.

Matthew Gledhill, managing director of Beagle Street, said: “Hopefully our £10 note Beagles will put a smile on people’s faces and pounds back into their pockets.

“The life insurance industry has been slow to adapt to the online revolution, but just as companies have used the Internet to slash the cost of services from air travel to accommodation, Beagle Street is using technology to remove unnecessary costs from life insurance.”

The stunt is set to be repeated in other cities across the UK to spread the brand’s message. Check out the video below.


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