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Havas General News World

Twin Havas appointments signal new strategic and creative approach


By John Glenday | Reporter

March 24, 2015 | 2 min read

Havas Sports & Entertainment has announced the twin appointment of Fredda Hurwitz as global chief strategy officer and Thiago Bersou as global creative planning director.

The moves will see Hurwitz tasked with developing and executing global strategic initiatives and pitches in addition to her current responsibilities for business development, marketing and communications.

In this she will be joined by Bersou who will lend a helping hand on global pitches as well as supporting the planning process and developing global creative tools and processes.

Lucien Boyer, global president & CEO, commented: “Fredda’s truly a strategic thinker and can spot new opportunities and trends that will take us in the right direction. This new role signifies our commitment to strategic innovation and vision which will help spur new business momentum and growth.

“A big welcome to Thiago, whose significant international experience and award-winning work make him a big asset to our network globally and to Havas Media Group. He brings a wealth of knowledge in building effective brand engagement platforms that can touch fans around the world. I am confident that he will take our creative output and new business efforts to new heights.”

Hurwitz added: “We were looking for someone who had the right mix of strategic thinking and creative ability to bolster our global new business development efforts and creative output. It was not an easy task. Thiago has precisely the right combination for the role, thanks to his track record driving brand growth through digital, branded content, and social strategies. Further, his insight-led approach and understanding of fans and brand challenges will enhance the strategic guidance we offer our clients. I look forward to working closely with Thiago as we support our global clients and our network, in communicating to their target audiences through their passions and look forward to achieving great things together.”

Hurwitz previously served as global VP of strategic planning, marketing & communications for Havas whilst Bersou joins from Aurora Media Worldwide, where he served as head of brand content.

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