The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Pink Bus The Sun Ed Miliband

The Sun engages in political mockery with ‘The Walking Ed’ and ‘Park the Pink Bus’ web games

Author

By John McCarthy, Opinion Editor

March 24, 2015 | 1 min read

The Sun has launched in-house produced gaming titles on its website in a bid to engage younger voters in the run up to the general election.

The daily tabloid has released two in-house produced titles: ‘The Walking Ed’ which sees Labour head Ed Miliband throw the (infamous) bacon sandwiches at hungry zombies in a parody of AMC hit show the Walking Dead.

And ‘Can You Parallel Park Harriet Harman’s Pink Bus’ – a game poking fun at Labour’s ill-fated initiative designed to bolster female votes for the party.

Pink Bus The Sun Ed Miliband

More from Pink Bus

View all

Trending

Industry insights

View all
Add your own content +