Salt Lake County Centre for the Arts signs as first US client for We are AD Inc.

By Michael Feeley | Founder and chief exec

March 24, 2015 | 2 min read

Utah’s Salt Lake County Center for the Arts (SLCCFA) has selected UK-founded digital agency AD to design and develop its website and corporate branding, representing the first client win for the agency’s new US operation, ‘We are AD Incorporated’.

SLCCFA owns, operates and manages a number of arts venues in Salt Lake County. AD has been briefed to help SLCCFA more effectively represent each of its unique venues. AD will review UX, redesign and develop the new responsive website and create new branding.

The new digital platform will be designed to generate awareness of each venue, while creating a seamless connection between venues and allowing for flexibility around marketing and promotional efforts. The TNEW integration (Tessitura) will allow for multiple venues’ ticketing to be managed from one system and customer data to be optimised for administration and marketing purposes.

Philip Jordan, Center for the Arts’ division director, said: “Center for the Arts is pleased to be We are AD’s first North American client. We believe this partnership will allow us to offer our customers an intuitive, robust and streamlined online experience.”

David Johnstone, commercial director at We are AD, said: “Growth into the US market was a key part of our strategy for 2015. It’s great that we can kick-off our American drive with a project that combines our experience in the arts and attractions sector and our advanced understanding of Tessitura integration and development.”

AD operates UK offices in London and Glasgow, with a Manchester office planned for later this year.

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