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Moma refreshes brand identity and packaging as it eyes expansion

Grab-and-go breakfast brand Moma has overhauled its brand identity and packaging to support its growth plans.

Working with BrandOpus Moma has created an own able and distinctive packaging design, designed to support range extension as it shifts focus from station forecourts to supermarket shelves.

In response to the brief, BrandOpus has developed the identity to convey the idea of a fulfilling journey, inspired by both the brand journey and that of the busy urban commuter. The bright and punchy colours used by the brand already have been built upon to reflect the vibrancy of Moma, whilst aiding navigation across the range.

Tom Mercer, founder of Moma, said the redesign has helped “create a buzz amongst our customers, who can’t wait to see Moma’s new look.”

Paul Taylor, executive creative director, BrandOpus added: “Moma is a great brand that we could really relate to. The passion and ambition behind the business has made this project an exciting and fulfilling journey. We have high hopes that the new design will carve out an even more distinct space for Moma at fixture and beyond.”

The new look with hit the shelves of retailers including Waitrose, Ocado, Sainsbury’s, Boots and more from Wednesday 1 April.