London mayor Boris Johnson and Jack Morton Worldwide are inviting bids to sponsor the capitals New Year’s Eve celebrations in a three year deal designed to fully integrate brands within the events multi-channel campaign; including title, supporting and ticket sponsor.
The popular event was attended by 100,000 ticketed guests last year, joined by 16.1m domestic broadcast viewers and an international audience in excess of 1bn. These numbers were bolstered by a Twitter reach of 87m and over 100,000 YouTube videos, receiving 27.1m views between them.
Sponsors will be given the opportunity to communicate directly with opted-in customers and display their branding on printed tickets.
Johnson said: “London's New Year's Eve celebrations are one of the biggest and best events in the world, enjoyed by millions of people, not just in London, but across the globe. This spectacular event is a superb opportunity to reach out to millions of people here and abroad, and to be associated with one of the most dynamic and forward looking cities on the planet.”
Last year’s spectacle was sponsored by Vodafone which introduced a multi-sensory experience to the showpiece fireworks display as part of its ‘Firsts’ campaign.