The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By Gillian West, Social media manager

March 24, 2015 | 2 min read

Sponsored by:

What's this?

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team.

Find out more

United Healthcare channels Dirty Dancing in its comical 60-second ad spot promoting its new Virtual Doctor service amongst other features.

As the opening bars to ‘(I’ve Had) The Time of My Life’ ring out the commercial’s stars become Jennifer Grey and Patrick Swayze to disastrous effect.

The funny and memorable ad certainly made us chuckle this afternoon - and relive one too many of our own failed attempts on the dancefloor.

Agency: Leo Burnett

Chief Creative Officer: Susan Credle

Executive Creative Director: Jeanie Caggiano

Creative Directors: Vince Cook, Colin Selikow

Copywriter: Jeanie Caggiano

Art Director: Amanda Butts

Executive Producer: Mary Cheney

Account Directors: Leslie Meredith, Jason Reno

Account Supervisor: Thy Barnes

Account Manager: Sarah Smith

Planning Director: Denise Fedewa

Strategy Director: Sue Broverman

Legal: Carla Michelotti, Barbara Dent, Michael Sirota, Andrew Block

Clearance: Tracy Scimeca

Business Manager: Elevna Dowd

Talent Manger: Sara Anderson

Creative Resource Manager: Kevin Brown

Music Supervisor: Chris Clark

Music Producer: Jocelyn Brown

Production Company: Furlined

Directors: Will Speck, Josh Gordon

Visual Effects: The Mill

Editing: Whitehouse Post

Editor: Matthew Wood

Director of Photography: Jo Willems

Leo Burnett Health Ad of the Day

More from Leo Burnett

View all