K-Swiss invites music producer Diplo on to “The Board” with 100 young entrepreneurs
Sports fashion brand K-Swiss is partnering with DJ, producer and entrepreneur Diplo to launch ‘The Board’, a digital campaign designed to inspire young entrepreneurs and harness their ideas for promoting the K-Swiss brand.
Diplo will serve as the Director of a 100-person board challenged with bringing the K-Swiss brand "back to prominence". The application site is now open with submissions valid through 30 April, 2015.
Successful applicants to ‘The Board’ will be invited to the program’s members-only website with a six-course curriculum connecting the group with industry insiders. Each insider will lead a discussion session specific to their expertise, and then assign a task to the board that relates to K-Swiss’ business. Members of ‘The Board’ will make real decisions on real projects that K-Swiss will follow. The program will highlight important topics, including: brand positioning, sneaker design, social media promotion and drafting a business plan.
Diplo said: “I am excited to be part of ‘The Board’, to bring young entrepreneurial minds into the process to help build the next chapter at such a respected brand."
Barney Waters, chief marketing officer of K-Swiss global brands, said: “We believe that consumer aspirations have shifted. The goal has evolved beyond being the fastest runner or being a celebrity. Young people want their own brands, their own voice and their own businesses. We have created a program with substance, where our customers get involved in the process of rebuilding K-Swiss and make real contributions.”
The campaign is being driven by London-based social seeding specialist RedPill, with Tea & Cake PR providing media relations support.
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