The Co-operative Food offers 'eggspert' advice in choosing the right Easter egg

The Co-operative Food has put the spotlight onto its ‘Loved by Us’ range of Easter eggs as part of its ‘The New Easter’ digital campaign.

Created by Amaze, the campaign features a website as well as social media and digital advertising content.

“Our customers have come to expect not just quality products, but also a vibrant, fun and effortless online experience. This Easter campaign takes the customer journey to a whole new level and really makes us stand out in a crowded marketplace,” commented Mark Hales, senior manager of digital communications at The Co-operative Food.

Amaze senior account manager, Oliver Bailey, added: “The new website and creative content needed to be adventurous and fun, mirroring the product range. It brings the brand’s humourous personality to life, playing on recognisable concepts. The approach is designed to not only be eye-catching but spark discussions, giving consumers reasons to come back to the site again and again for a more engaging experience.”

The creative concept takes a cheeky, fresh approach to profiling the range, including an ‘eggspert bar’ and an interactive comparison of egg ‘models’.