Ad of the Day: Turkish Airlines - 'Fly Africa'

If you want to stress the international nature of your destinations then why not inject your commercial with a taste of the far flung places you can get people to? That's clearly what lies at the heart of this splendid-looking commercial by Hungryman's Richard Bullock (from a script provided by Crispin Porter).

Children's fascination with the adventure of air travel plays a role too as youngsters from across Africa (Zambia, Zimbabwe, Zanzibar, South Africa and Kenya) as well as Istanbul are tracked by the camera while they either watch planes in the sky or impersonate them on the ground.

It's a great way of pitching the exoticism of the airline's destinations without straying into holiday company cliché and helps to shape our perception of Turkish Airlines as a major player in the international travel business.

Creative Agency Crispin Porter + Bogusky

TV Producer Joe Bagnall

Film Production Hungryman

Director Richard Bullock

Producer Phil McCluney

Production Design Steve Summersgill

Post Production Absolute Post

Sound Design Wave Studios

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