If you want to stress the international nature of your destinations then why not inject your commercial with a taste of the far flung places you can get people to? That's clearly what lies at the heart of this splendid-looking commercial by Hungryman's Richard Bullock (from a script provided by Crispin Porter).
Children's fascination with the adventure of air travel plays a role too as youngsters from across Africa (Zambia, Zimbabwe, Zanzibar, South Africa and Kenya) as well as Istanbul are tracked by the camera while they either watch planes in the sky or impersonate them on the ground.
It's a great way of pitching the exoticism of the airline's destinations without straying into holiday company cliché and helps to shape our perception of Turkish Airlines as a major player in the international travel business.
Creative Agency Crispin Porter + Bogusky
TV Producer Joe Bagnall
Film Production Hungryman
Director Richard Bullock
Producer Phil McCluney
Production Design Steve Summersgill
Post Production Absolute Post
Sound Design Wave Studios
This Ad of The Day was brought to you by David Reviews.