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The art, science and brilliance of engaging video ad creative

Rebecca Waring

VP insights & solutions

Les Seifer

vice president, head of creative

Ad of the Day: Gatorade - Like Mike

To celebrate 50 years of fuelling champions and 23 years since the original 'Be Like Mike' commercial, Gatorade has remixed the iconic 90s campaign featuring basketball legend Michael Jordan.

Created by TBWA\Chiat\Day, the three new adverts feature a young Jordan and his Bulls highlight reel.

The first commercial takes on the 1991 original and remixes the iconic catchy jingle with some new animation. A second commercial 'Move Like Mike' sees a pair of young players working out to a techno remix of the jingle.

The third and final spot sees young players try on Jordan's shoes for size recreating moments from the original campaign.

Advertising Agency: TBWA\Chiat\Day Los Angeles, USA

Creative Director: Renato Fernandez

Art Director: Pierce Thiot

Copywriter: Scott Cleveland

Producer: Garrison Askew

Account Supervisor: Marc Johns

Published: March 2015