Samsung announces pre-order of the Galaxy S6 in eclipse-themed campaign
Samsung has taken advantage of today’s lunar activity with the launch of an eclipse-themed multichannel campaign around its new Galaxy S6 handset.
The push, which forms part of Samsung’s global ‘Next is Now’ campaign, launches the pre-order of the Samsung Galaxy S6 in the UK in print, social and out-of-home (OOH).
The creative features the new Galaxy S6 handset eclipsing the sun, accompanied by the line ‘Next is all others eclipsed’, to promote the smartphone’s credentials as an innovative handset.
Ads will appear in a range of national newspapers including the Metro, Evening Standard, City AM, Independent and i. The creative will also be pushed out across Samsung’s social channels: Facebook, Twitter, Instagram and Vine.
OOH activity will see the creative appear as an animated version on the Piccadilly screen in London and ten other other media sites around the UK at the time of the eclipse.
Cheil UK is responsible for coming up with the concept, delivering the creative, social and OOH activity. Press activity was planned by Starcom.