W Poundstretcher Agency

People on the move: Hires and departures at Facebook, the Telegraph, Viacom and more


By Rebecca Stewart, Trends Editor

March 20, 2015 | 8 min read

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below.

Kerry Taylor is to join Viacom


Facebook has bolstered its video ad team hiring OpenX’s Cameran Harman to the role of head of demand sales, EMEA of LiveRail.

In his new role Harman is responsible for driving growth for LiveRail, which publishers use to sell both guaranteed inventory – sold by their sales teams directly to advertisers – and non-guaranteed inventory programmatically across display, video and mobile.


Kristof Fahy has taken the top marketing job at the Telegraph after announcing his intention to leave William Hill last year.

Fahy spent five years as chief marketing officer at William Hill, where he steered the company’s charge into the digital space and developed a greater focus on personalisation and mobile.


Kerry Taylor has been named the first chief marketing officer at Viacom International Media Networks (VIMN), ahead of a creative rebranding of Channel 5 in the coming year.

Taylor has managed the network’s MTV brand in the UK for the past eight years, commissioning programmes such as Geordie Shore and Ex on the Beach which have driven double digit growth in average audience amongst 16-34s.


ITV has confirmed Steve Forde is to take on the role of director of marketing and experience, ITV Online and On Demand.

Joining from Channel 4 where he held the role of head of viewer relationship management, Forde will take up the post later this year


Chief marketing officer (CMO) of JCPenney, Deb Berman, has resigned.

Berman joined the struggling department store in 2013 under Chief Michael Ullman who had been trying to rebuild the brand.

While the reason for Berman's resignation is still unknown, JCPenney has continued to struggle to rebuild, reporting a nine per cent drop in stock prices last quarter.

The Weather Channel

The Weather Channel has named Barbara Agus its global programmatic and yield director as the broadcaster looks to enhance its global advertising offering.

She has joined from the Rubicon Project where she was account director and yield manager.

World Federation of Advertisers

Top Barclays marketer David Wheldon has taken the helm of the World Federation of Advertisers (WFA) replacing Martin Riley as president.

Wheldon, who is managing director of brand, reputation citizenship and marketing at Barclays, was announced as the new leader at the WFA’s annual general meeting in Marrakech as part ot the WFA’s Global Marketer Week, being held in Africa for the first time.


Wunderman has announced that Chris Perry is to join the agency as its new UK chief executive.

Currently joint chief executive of sister WPP business Fabric, Perry’s appointment follows the recent promotion of Mel Edwards to chief executive EMEA.

Perry is tasked with taking the UK agency forward, focusing on both current clients and leading the agency’s new business drive.


Interactive agency Razorfish has promoted national director Jonny Stark to the newly created role of senior vice president, Asia Pacific – head of brand and real time marketing.

In this role, he will grow and lead the real time capability across APAC offices while helping clients build brands with a focus on social media and content marketing.


Creative agency Sunshine has announced the hire of MTV’s Ben Hack as its head of experiential, a role involving leadership in the businesses events and experiential activities.

Hack joins Sunshine from Viacom International Media Networks, where he was responsible for devising and executing marketing campaigns and live events for brands including MTV, Nickelodeon and Comedy Central.

M&C Saatchi PR​

Gary Wheeldon-Doyle has been appointed as global managing director of M&C Saatchi PR.

The newly created role follows a year of international growth for the agency and sees Wheeldon-Doyle charged with spearheading the agency’s drive to expand into new economies and markets.


Independent ad agency Fold7 has appointed the former co-founder of Kitcatt Nohr, Marc Nohr as chief executive officer to steer it forward as it enjoys year-on-year growth.

Nohr, who was named CEO of Kitcatt Nohr Digitas in 2011, when the agency was acquired by Publicis Groupe and merged with Digitas, left when the earn-out was completed in December 2013.


W has strengthened its senior leadership team, promoting director Richard Tompkins to managing director and bringing Anomaly’s Holly Maguire on board as a director.

As managing director, Tompkins, who joined W in 2012, will take responsibility for W’s UK P&L and operations and lead the strategic direction of the agency.

Maguire joins with more than 18 years’ experience running and developing client business at ad agencies including McCann London and CHI & Partners, she will be tasked with running and growing existing client accounts.


Vizeum has hired it first mobile director for Asia Pacific, Wohlstand Cheah, who will be based in Singapore.

Wohlstand, who joins from Millennial Media, will build the agency’s mobile capabilities across the region and work with clients to develop mobile solutions that drive business value.

Purple Agency

Purple Agency has appointed Andrew Jenkins as group account director to head up its healthcare team.

Formerly senior vice-president at FTI Strategic Communications, Jenkins is joined by Porterhouse Medical’s Terri Martin who takes up the position of account director for healthcare.


STV Creative has boosted its senior team with the appointments of Doug Cook and Gerry Farrell.

Previously creative director at agencies Caliber and Frame, Cook joins as head of creative bringing with him over 20 years experience in the advertising market for a wide range of clients including Expedia, Tesco and Thomsons.

Previously of the Leith Agency, where he spent 25 years as creative director working with clients such as Honda, Aldi and Irn-Bru, Farrell takes the post of consultant creative director.


Lebara has tapped Shazam’s Beatrice Farina for the role of chief brand officer.

She will head up the telecom firm’s global brand, overseeing all strategic brand marketing including advertising and PR.

Additionally, the company has bought in Aditya Thakur, formerly director for pay TV, operations & regional OTT at Singapore Telecom, as chief executive of media to lead on the delivery of the its new products.


Poundstretcher has appointed Carl Sutton as its new head of marketing, as the discount retailer embarks on ambitious growth plans over the next year.

Sutton joins the team following 13 years at Wilko where he was responsible for brand development, store experience and through the line campaigns.

Want to get your career on the move? Find the latest industry opportunities on The Drum Job page and follow @TheDrumJobs for updates.

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