Social Media

How we Reddit – the UK makes up 7.5% of the site’s entire audience


By John McCarthy | Media editor

March 20, 2015 | 2 min read

Reddit has released figures giving an insight into how its UK users consume its content – revealing that the nation makes up 7.5 per cent of its overall users.

In the 30 days leading up to 18 March, the discussion site saw 6.6 million users from the UK, surpassed only by US and Canada’s audiences.

UK users established 24 million sessions, on average 3.6 per user and were more likely than most nations to be browsing on mobile or tablet devices – proof of smart-tech's saturation in the market.

The BBC accounted for over a third of news site submissions, followed by the Independent (8.77 per cent), the Daily Mail (7.60 per cent) and the Daily Mirror (4.25 per cent).

The most popular subreddit categories for Brits were /r/soccer (31.6 per cent), /r/worldnews (24.1 per cent), /r/news (13.1 per cent), /r/todayilearned (9.16 per cent) and /r/games (5.68 per cent).

This follows the company announcing a record breaking 2014 – with a massive 71.25bn post views. Check out the infographic here.

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