Brand Vine Chart: Channel 4 races into the top spot with Cheltenham Gold Cup clip

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By The Drum Team | Staff Writer

March 20, 2015 | 1 min read

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

It's not Grand National time quite yet, but that didn't stop Channel 4 from racing into the top spot this week.

A clip of jockey Nico de Boinville doing a victory lap with his horse Coneygree following their victory at the Cheltenham Gold Cup earned the network a 66.8 per cent loop count increase, bringing its total to 130,950.

Falling down to second place was the Cricket World Cup's official Vine account, with a video of Indian fans partaking in a spot of speed drumming at Wednesday's match against Bangladesh.

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And Dizzee Rascal entered at number three thanks to a sneak preview of the forthcoming video for his new track 'Nutcrackerz', which samples Tchaikovsky's classic composition.

Dr Pepper, London Zoo and ITV also made it into the chart.

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