A lovely advert from Specsavers highlighting the plethora of ways children manage to lose their glasses – from falling overboard to being swallowed by a giraffe.
Though the methods shown in the advert may be somewhat unconventional the comical creative hammers home Specsavers ‘kids get two free pairs of glasses’ offer.
Directed by HLA’s Simon Ratigan, the star of the show is a space-travelling bear named Jerrie (in honour of Geraldyn ‘Jerrie’ Cobb – the first woman to complete astronaut-style training).
The campaign launches (pun intended) tomorrow during Saturday Night Takeaway on ITV with supporting social activity running with the hashtag #TeddyinSpace.
Creative Director: Graham Daldry
Copywriter: Aaron Scoones
Art Director: Mike Hutchinson
Agency Producer: Sam Lock
Media Agency: Manning Gottlieb OMD
Production Company: HLA
Director: Simon Ratigan
HLA Executive Producer: Mike Wells
HLA Producer: Tim Daukes
Editor: Owen Oppenheimer @ The Quarry
Post-production / VFX: The Mill
Audio post-production: Soho Square Studios