Acura rolls out ‘March Memeness’ on

Luxury auto brand Acura has launched 'March Memeness,' a takeover of featuring contextual memes that correspond to the live action taking place at the NCAA men’s basketball tournament.

Acura is a sponsor of ESPN’s 'Tournament Challenge,' with the stunt being used to promote the 2016 'quick-to-react' Acura ILX.

In partnership with Mullen, the brand’s 'Meme Team' will create the memes from its 'MemeQuarters.'

There is also a Tumblr set up where users can browse through the custom memes and share.

Mullen has created both a teaser and a video to give viewers a taste of what’s in store.

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