Sky is to raise prices across its TV offering after it invested a record £4.17bn re-establishing its domination as the primary broadcaster of the Barclays Premier League.
The pay TV provider, which usually revises it prices every September, announced today (Thursday 19 March) that consumers will foot the bill to the tune of an extra £1 a month for the sports package (£47). Furthermore, the family package, which ships without the sports channels, also jumped up by £3 to £36.
This comes a mere month after the company paid a record £1.39bn per annum for the rights to 126 Premier League matches for the next three seasons, in February.
The high value investment was made to stave of BT Sport's push for the rights which saw it claim 42 Premier League matches - an increase of four matches a season - costing £320m annually.
Both broadcasters paid 71 per cent more per match that the previous 2012 auction. The Financial Times reports that the price rises will be implemented 1 June.