Popchips partners illustrator Jose Mendez to launch #popmylunch social campaign

Snack brand Popchips has launched a social media campaign - #popmylunch – that turns customers’ lunchtime photos into personalised artworks from London-based illustrator Jose Mendez.

The two week campaign will see Mendez personally select the best images posted by on the Popchips Twitter page, using the hastag #popmylunch, and transform them with colourful additions.

Ruth Elliott, European marketing manager at Popchips, said: “We all work longer and longer hours, and sometimes we forget to give ourselves a proper break and have a little fun at lunch.”

Michael Scantlebury, director of digital and social agency Impero, who created the campaign, said: “All the evidence tells us that we should find time to be distracted on our lunch breaks. We should take the opportunity to stimulate our brain with something new and fun in order to come back fresh, more creative and effective and that’s what this campaign is about.”

Launched as a healthier alternative for crisp lovers, Popchips are popped using heat and pressure and claim to contain half the fat of fried crisps.