ITV has confirmed Steve Forde is to take on the role of director of marketing and experience, ITV Online and On Demand.
Joining from Channel 4 where he held the role of head of viewer relationship management, Forde will take up the post later this year.
“I am delighted to have attracted someone of Steve’s calibre to the post - he has an exemplary track record in delivering innovative audience and brand engagement,” said Paul Kanareck, director of online and brands.
“We have a hugely exciting year ahead in ITV Online and On Demand, and I know Steve has an important role to play in its strategy and development.”
As director of marketing and experience, ITV Online and On Demand Forde will be focused on driving the ITV Player proposition to both audiences and advertisers with a remit ranging from audience engagement and CRM to innovation and design.
Of the appointment Forde said after “ten great years at Channel 4” he was “really excited to be joining ITV Online".
“[ITV Online] presents an irresistible opportunity to help shape the next phase of development, building on the huge achievements Paul and the team have generated over the past few years.”
In addition to Channel 4 Forde has also spent time with YouView, UKTV and digital advertising agency Dare.