States United to Prevent Gun Violence has engaged Grey New York to create yet another hard-hitting PSA.
Aiming to debunk the myth that owning a gun in some way makes you safer, the film sees a real-looking gun store opened on the Lower East Side of Manhattan with first-time gun buyers shocked by stories of unintentional shootings, mass killings and suicides.
In addition to the brilliant hidden camera film an accompanying website, Guns with History, shares more horrific stories behind various models.
Advertising Agency: Grey, New York, USA
Chief Creative Officers: Tor Myhren, Per Pedersen, Andreas Dahlqvist
Executive Creative Directors: Stephen Krauss, Ari Halper
Creative Directors: Marco Pupo, Joao Coutinho
Director Broadcast Production: Bennett McCarroll
Producer: Floyd Russ
Account Director: Elizabeth Gilchrist
Account Supervisor: Katie Stirn
Project Manager: Emma Tonetti
Digital Production: Christopher Izzo
Art Producer: Jayne Horowitz
Director: Andrew Lane
Executive Producer/Partner: James Blom / Rival School Pictures
Executive Producer/Partner: Alihan Karagul
Editor: Dominic Martimucci / Vision