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Ad of the Day: States United to Prevent Gun Violence - Gun store

States United to Prevent Gun Violence has engaged Grey New York to create yet another hard-hitting PSA.

Aiming to debunk the myth that owning a gun in some way makes you safer, the film sees a real-looking gun store opened on the Lower East Side of Manhattan with first-time gun buyers shocked by stories of unintentional shootings, mass killings and suicides.

In addition to the brilliant hidden camera film an accompanying website, Guns with History, shares more horrific stories behind various models.

Advertising Agency: Grey, New York, USA

Chief Creative Officers: Tor Myhren, Per Pedersen, Andreas Dahlqvist

Executive Creative Directors: Stephen Krauss, Ari Halper

Creative Directors: Marco Pupo, Joao Coutinho

Director Broadcast Production: Bennett McCarroll

Producer: Floyd Russ

Account Director: Elizabeth Gilchrist

Account Supervisor: Katie Stirn

Project Manager: Emma Tonetti

Digital Production: Christopher Izzo

Art Producer: Jayne Horowitz

Director: Andrew Lane

Executive Producer/Partner: James Blom / Rival School Pictures

Executive Producer/Partner: Alihan Karagul

Editor: Dominic Martimucci / Vision

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