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Reinventing the wheel: Advertising agencies reimagine iconic car ads for driverless models

While a hotly debated topic, there’s little consensus as yet around what driverless cars will actually look like, while how to advertise them is an even more distant concern. To get things moving then, we tasked a handful of ad agencies to reimagine iconic car ads for an autonomous future. Here’s what they came up with…

krow Communications

Fede Botella, Manu Gomez

TMW Unlimited

Jeff Bowerman, Phil Rhodes

Mark Reddick

Wunderman

Matt Batten, Joanne O’Toole, Preeti Moseman

Alessandro Miasi

Daniel Castle, Sam Shelton

Matt Batten, Richard Kenyon, Nigel Webb

Prophet

Faisal Siddiqui, Phil Rushton, Archie Hardyment, Adam King

23red

Rob Garner, Steve Meredith

RPM

Matt Gould, Simon Maye

This feature was first published in The Drum's 18 March special driverless cars themed issue, which is available now from The Drum Store.