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Feedback David Potts Morrisons

New Morrisons CEO David Potts to ‘listen as hard possible’ to store improvement suggestions


By John McCarthy, Opinion editor

March 18, 2015 | 3 min read

Morrisons' new chief executive David Potts, during his first day in the role, has invited customers and staff suggest how he can help improve the company.

Potts, who was a former executive at Tesco, having worked there since the age of 16, announced in February he will be joining Morrisons following the departure of former boss Dalton Phillips.

Speaking on the Morrisons Facebook page, Potts said: “My goal in the early days and weeks is to listen as hard as I possibly can to as many of our customers and staff to see what it is that people really love about Morrison’s and what they would like to see more of - and less of.

“You would be helping me a great deal as I under take on this job if you were to contribute your thoughts on the way we can improve your shopping at our business, our stores and online, I am very eager to learn and will appreciate it very much.”

Potts concluded: “In my next while I’ll be feeding back to you on what I’ve done as a result of what I have learned, it is a two-way street and I very much need your contribution to make this work.”

The video is viewable below.

To date, the video has received 181 comments and 171 shares perhaps showing the power of such an outreach scheme.

Morrisons is the UK’s fourth largest supermarket chain behind Tesco, Asda and Sainsbury’s, and Potts has been tasked with seeing it rise through the ranks as Tesco displays signs of weakness amid its arduous cost-cutting scheme.

Feedback David Potts Morrisons

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