This issue of The Drum invites you to sit back and enjoy the ride as we focus on driverless cars and the impact they will have on the industry.
The driverless car race
Who’s ahead of the game in the driverless race? From BAE Systems to Nissan, The Drum takes stock of advancements in driverless technology from around the world.
As we contemplate a future of self-driving cars, Cameron Clarke finds out that there’s still some way to go in convincing the public to cede control to machines.
John Reynolds explores the almost unimaginable opportunities a driver-free society presents for advertisers.
Designs on driving
Design will play a large role in gaining public acceptance and mass adoption of driverless technology, so The Drum takes a look at some of the weird and wonderful concepts seen so far, and asks designers what challenges remain.
This issue also includes:
- Creative Showcase – A round-up of the best new creative work as voted for by our readers, featuring WCRS, Wonder Stuff Studio and Mischief PR.
- Driving force – John Glenday, editor of architecture and planning magazine Urban Realm, explores the extent to which driverless cars will force a rethink of our cities.
- Back Chat – We drop in on Engine and WCRS president and founder of the Ideas Foundation Robin Wight who discusses the value of ideas and champions diversity in the industry.