Virgin Atlantic selects Cake for PR following five-way pitch

Virgin Atlantic has appointed Havas Media’s Cake to handle consumer PR following a five-way pitch earlier this year.

Cake is the airline’s first retained consumer PR agency having worked for the airline on a six-month project last year.

The #flightdecks work was launched to promote Virgin Atlantic’s new fleet of Boeing 787s and staged the world’s first live-streamed gig from 35,000 feet with Rudimental and Gorgon City.

Simon Dornan, interim head of consumer PR at Virgin Atlantic said it is planning on a long-term relationship with Cake to help build the brand.

“The #flightdecks campaign showed us that Cake is a first-rate creative agency, backed up by a solid knowledge of the modern PR landscape. We’re looking forward to taking the next step with them,” he added.

Cake declined to comment on the value of the account.

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