Virgin Atlantic selects Cake for PR following five-way pitch

Virgin Atlantic has appointed Havas Media’s Cake to handle consumer PR following a five-way pitch earlier this year.

Cake is the airline’s first retained consumer PR agency having worked for the airline on a six-month project last year.

The #flightdecks work was launched to promote Virgin Atlantic’s new fleet of Boeing 787s and staged the world’s first live-streamed gig from 35,000 feet with Rudimental and Gorgon City.

Simon Dornan, interim head of consumer PR at Virgin Atlantic said it is planning on a long-term relationship with Cake to help build the brand.

“The #flightdecks campaign showed us that Cake is a first-rate creative agency, backed up by a solid knowledge of the modern PR landscape. We’re looking forward to taking the next step with them,” he added.

Cake declined to comment on the value of the account.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.