V&A Museum of Children Amv Bbdo Media

V&A Museum of Childhood sees Tower Hamlets 'through a child’s eyes' with outdoor campaign


By Gillian West | Social media manager

March 17, 2015 | 2 min read

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The V&A Museum of Childhood has challenged Londoners to ‘See the world through a child’s eyes’ with a poster campaign around Tower Hamlets.

Advertising agency AMV BBDO scouted out the most interesting and unusual objects and spaces in the area, channelling child-like imagination to reinterpret them.

Working with artists and illustrators including Martha Orzel, Greg Abbot, Kate Sutton, Rob Flowers and more a total of 20 images have been place around the area directing members of the public to the museum.

Rhian Harris, director at the V&A Museum of Childhood, commented: “AMV BBDO has created a series of fresh and imaginative illustrations capturing a child’s view of the world – turning seemingly every day spaces and objects into imaginative creations.

“The Museum of Childhood is part of the V&A family of museums and committed to inspiring creativity in all.”

MediaMonks has also mapped the location of the images on a campaign microsite with a traditional poster campaign, using photographs of the spaces, to follow.

V&A Museum of Children Amv Bbdo Media

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