Online homeware website Casafina has celebrated the uniqueness of individual interior style with an integrated campaign spanning TV, print and online.
Created by Haygarth, ‘Room to be Different’ showcases how Casafina.com can help shoppers find unique items that can help bring their personal style to life.
“We’re excited to be rolling out the ‘Room To Be Different’ campaign and to highlight just how easy it is to shop for items to create a home that makes you, you, with Casafina,” explained Julie Fawcett, head of Casafina.
“Everyone has their own personal sense of style, and Casafina is committed to helping shoppers find the perfect items to fit with their own taste.”
The 30 second TV spot will air from this week (16 March) across Channel 4 and Sky. Print ads will run in the national press also from this week featuring shots of the different ‘looks’ that can be applied to the same room with Casafina’s range.
Steve Rogers, executive creative director of Haygarth, added that the campaign celebrates “individuality and a unique sense of style”.