Branston Chutney has unveiled the latest execution in its ‘Make it Special’ campaign supporting the launch of three new flavour variants (Mediterranean Tomato, Caramelised Onion and Orchard Fruit).
First launched in 2013 ‘Make it Special’ champions ‘making’ and heroes who appreciate the love and care that goes into making something special to eat.
The latest creative, from mcgarrybowen and shot by Sam Brown, features a man who lovingly creates an ornate tower of cheese crowned with a dollop of Branston Chutney.
Paul Shanahan, managing director of Mizkan Europe, said the campaign was “part of our plan to grow the Branston brand” targeting current Branston fans “looking for more opportunities to enjoy the quality products they expect from the brand.”
Paul Jordan, mcgarrybowen executive creative director, commented: “When you've lovingly carved a six foot high cheese & cracker sculpture on your kitchen table, one really must finish it off with a healthy dollop of Branston Chutney.”
The TV advert will run from this week (Monday 16 March).