Ad of the Day: Virgin Mobile USA - Do it for the Data
Rick Astley – 80s singer and star of the ‘Rickrolling’ phenomenon – pops up, rather unexpectedly, in 180LA’s latest work for Virgin Mobile.
Promoting the network’s shared data plan ‘Do it for the Data’ features a family hell-bent on pleasing their father for a bigger share of the data pie.
During the 30 second spot the gestures get bigger and bigger, culminating with Astley popping out of a giant cake.
The singer also makes an appearance in one of two online ads for Virgin Mobile.
Advertising Agency: 180LA, USA
Managing Partner / Chief Creative Officer: William Gelner
Creative Directors: Mike Bokman, Jason Rappaport
Copywriter: Chris Elzinga
Art Director: Marcus Cross
Head of Account Management: Chad Bettor
Associate Account Director: Paul Kinsella
Head of Production: Natasha Wellesley
Senior Producer: Lindsey Wood
Business Affairs Manager: Ivy Chen
Production Company: B Reel
Director: Steven Tsuchida
DP: James Gardner
Founding Partner / EP: Pelle Nilsson
Managing Director / Executive Producer: Michael McQuhae
EP: Fran McGivern
Producer: Darrin Ball
Shoot Location: Vancouver
Editorial Company: Hutch Co
Editor: Jim Hutchins
EP: Jane Hutchins
Colorist: Adam Scott / The Mill
Online / Finishing: The Mill
Sound Design / Mix: Rommel Molina / Barking Owl Sound