The Drum Awards Festival - Extended Deadline

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By Gillian West, Social media manager

March 17, 2015 | 2 min read

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Rick Astley – 80s singer and star of the ‘Rickrolling’ phenomenon – pops up, rather unexpectedly, in 180LA’s latest work for Virgin Mobile.

Promoting the network’s shared data plan ‘Do it for the Data’ features a family hell-bent on pleasing their father for a bigger share of the data pie.

During the 30 second spot the gestures get bigger and bigger, culminating with Astley popping out of a giant cake.

The singer also makes an appearance in one of two online ads for Virgin Mobile.

Advertising Agency: 180LA, USA

Managing Partner / Chief Creative Officer: William Gelner

Creative Directors: Mike Bokman, Jason Rappaport

Copywriter: Chris Elzinga

Art Director: Marcus Cross

Head of Account Management: Chad Bettor

Associate Account Director: Paul Kinsella

Head of Production: Natasha Wellesley

Senior Producer: Lindsey Wood

Business Affairs Manager: Ivy Chen

Production Company: B Reel

Director: Steven Tsuchida

DP: James Gardner

Founding Partner / EP: Pelle Nilsson

Managing Director / Executive Producer: Michael McQuhae

EP: Fran McGivern

Producer: Darrin Ball

Shoot Location: Vancouver

Editorial Company: Hutch Co

Editor: Jim Hutchins

EP: Jane Hutchins

Colorist: Adam Scott / The Mill

Online / Finishing: The Mill

Sound Design / Mix: Rommel Molina / Barking Owl Sound

180LA Rick Astley Ad of the Day

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