Kristof Fahy has taken the top marketing job at the Telegraph after announcing his intention to leave William Hill last year.
Fahy spent five years as chief marketing officer at William Hill, where he steered the company’s charge into the digital space and developed a greater focus on personalisation and mobile.
He also oversaw the bookmaker's launch into new territories such as Italy, Spain, Nevada and Australia.
Prior to that he was vice president of international marketing for Yahoo, brand marketing director for BlackBerry and held various senior marketing positions at Orange.
Fahy joins as the Telegraph continues to transform its operation to become more digitally led.
As CMO he will oversee all marketing activity for the Telegraph Media Group (TMG) and report directly to chief executive Murdoch MacLennan.
“Kristof has a proven track record of digital marketing across a range of industries,” said MacLennan. “He will be a great asset to the fantastic team here at the Telegraph.”
The appointment is effective from April.