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Agencies 4 Growth Festival Logo

Samsung streams world-first live virtual reality birth

Samsung has claimed a world first with a live streaming virtual reality birth, enabling an Australian father to witness the birth of his son 4,000km away courtesy of a Samsung Gear VR headset.

Jace had been faced with the prospect of missing his wife Alison giving birth owing to an unavoidable work commitment until the South Korean electrical giant stepped in with an offer of the next best thing.

Arno Lenior, chief marketing officer at Samsung Electronics Australia, said: “The Samsung Gear VR technology is exciting, but what we are even more proud of are the amazing, emotion-charged experiences made possible by eliminating physical and geographic barriers and delivering new ways to experience immersive content.

Part of Samsung’s ‘LifeLIVE’ campaign, devised by Leo Burnett Sydney, the initiative is designed to highlight the potential of technology to connect people in novel ways.

“We are connecting people in ways never before thought possible to ensure Aussies don’t miss those significant moments which life is really all about.”

Andy DiLallo, chief creative officer with Leo Burnett Sydney, added: “This goes beyond what the technology does and how it works – it’s about how it touches and changes peoples’ lives in new and compelling ways by allowing them to be part of experiences that they would otherwise miss. In Jace and Alison’s story, that was sharing the miracle of birth through the miracle of technology.”

“This technology gives people the ability to ‘be there’ to experience life-changing, life-defining or life-affirming moments that would previously have been missed, and make emotional connections that would not otherwise have been made. This is about harnessing the potential for truly remarkable shared connections that are at the core of the human experience.”

Steele Larke was born late on Friday, 20 February.

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