Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Penguin Random House turns to Tumblr to attract marketing recruits

Penguin Random House UK has turned to Yahoo-owned microblogging platfrom Tumblr to recruit for its new entry-level marketing programme The Scheme, as it looks to reach talent who may have never considered a career in publishing.

Eschewing the traditional recruitment process Penguin Random House is asking applicants to respond to seven questions designed around seven qualities each must have to be successful in The Scheme.

For the second stage of the process candidates will be asked to complete a creative challenge via a video interview on interactive platform HireVue, followed by two selection days this summer.

Four successful candidates will then join the publisher in September for a 13-month paid programme for induction and training, in addition to two six-month marketing placements in two of its publishing divisions.

Tom Weldon, chief executive, Penguin Random House UK, said The Scheme comes as the publisher looks to experiment and invest in new skill sets and techniques, following a partnership with Mind Candy to launch its PopJam app.

"To build on this, we want to find and nurture the very best creative talent to help us connect readers with the stories, ideas and writing that matters," he said.

The Scheme is open to everyone, whether they’re leaving school, college or university or already working.

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