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Penguin Random House turns to Tumblr to attract marketing recruits

Penguin Random House UK has turned to Yahoo-owned microblogging platfrom Tumblr to recruit for its new entry-level marketing programme The Scheme, as it looks to reach talent who may have never considered a career in publishing.

Eschewing the traditional recruitment process Penguin Random House is asking applicants to respond to seven questions designed around seven qualities each must have to be successful in The Scheme.

For the second stage of the process candidates will be asked to complete a creative challenge via a video interview on interactive platform HireVue, followed by two selection days this summer.

Four successful candidates will then join the publisher in September for a 13-month paid programme for induction and training, in addition to two six-month marketing placements in two of its publishing divisions.

Tom Weldon, chief executive, Penguin Random House UK, said The Scheme comes as the publisher looks to experiment and invest in new skill sets and techniques, following a partnership with Mind Candy to launch its PopJam app.

"To build on this, we want to find and nurture the very best creative talent to help us connect readers with the stories, ideas and writing that matters," he said.

The Scheme is open to everyone, whether they’re leaving school, college or university or already working.

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