The Drum Awards Festival - Media

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By John McCarthy | Opinion editor

March 16, 2015 | 1 min read

HomeAway has released the first two of its ‘the Whole Story’ global TV ads boasting how much more freedom holiday-goers have when they rent its accommodation instead of hotel rooms.

The vacation rental marketplace’s minute-long slots were created by Saatchi & Saatchi and will be split into two 30 second ads to be played at opposite ends of the TV ad break.

The videos both show Biscuit the Dog crossing great distances to be reunited with his holidaying family, stating that HomeAway aims to provide ‘the whole house, the whole family. A whole vacation’.

The global TV campaign will run in the US, UK, France and Germany with Zenith Optimedia Worldwide handling the campaign’s media buying. Below is the first video ‘Emma’.

HomeAway Saatchi & Saatchi Biscuit

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Saatchi & Saatchi

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