Budweiser teams up with Sky Sports for Dream Goal campaign

Beer brand Budweiser has partnered with Sky Sports to find Britain’s best amateur goal scorer in a campaign fronted by Gary Neville, Jamie Redknapp, Ed Chamberlin and Martin Tyler.

Dream Goal will invite amateurs to submit footage of their best back of the net escapade, with the winner screened during Budweiser’s spring TV ad campaign.

Launching on 30 March the initiative will invite people to ‘send their screamers’ for consideration with Sky going on to screen five partnership spots across live games from mid-April.

Andre Finamore Amaral, senior brand manager at Budweiser, said: “Through Budweiser Dream Goal we want to capture the magic of Sunday league football, and elevate amateur star players to an almost professional status. Every football fan dreams of seeing their goal on TV, and we are all thrilled to be making this dream a reality and continuing our longstanding support of British football.”

Jason Hughes, head of creative solutions at Sky Media, added: “It’s brilliant to be able to collaborate with Budweiser on its Dream Goal campaign. Sky Sports is the home of football and this was a fantastic opportunity for two brands to bring more joy and excitement of football to all fans who live the dream!”

Budweiser will promote the campaign alongside Sky Sports, TalkSPORT, The LAD Bible, The SPORT Bible, Buzzfeed and Grass Root Goals.

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